The Four Points of Main Street

Main Street West Virginia and West Virginia ON TRAC follow the National Main Street Center’s community based approach to preservation and development. West Virginia Development Office staff provide training, technical assistance, and ongoing support to designated West Virginia communities in implementing Transformation Strategies using the Main Street Four Point Approach.

This comprehensive method uses local and regional market data and meaningful community engagement to assist communities in getting started with revitalization, and then grows with them over time.

The Four Points:

ECONOMIC VITALITY focuses on economic and financial tools to assist new and existing business, catalyze property development, and create supportive environments for entrepreneurs to drive local economies.

DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.